Headline help
One thing I've always had trouble with is writing headlines. I'm not sure I've gotten much better, but this exercised helped me to analyze headlines online and recognize the trouble with them. Here are my suggestions.
A. Police seize huge amounts of cash on I-85
http://www.mainstreetnews.com/2005/Feb/J0209D.html
This makes it sound as though cops are picking up piles of bills on the side of the road. I would change it to:
“Police seize large sum in drug-related bust”
B. Missing All The Signs
www.journalnow.com
This headline on the Web site for the Winston-Salem Journal is not clear. The story is about the man who was erroneously declared dead after being hit by a car. The subhead reads “Reports detail events that led up to finding man was not dead” and provides much more information. My revision is too long, however.
“Reports uncover why live man was declared dead.”
C. The Fayettville Fast Track
www.runnersworld.com
While this headline follows all the rules about concision and relevance, it begins with the article “the,” which the guidelines in the study book suggest skipping. An easy change would contain the same number of letters, and perhaps gain more attention.
“Fast Track at Fayettville.”

1 Comments:
robin,
good choice of web site. i like amazon best for its use of tabs. they showed the online world how to use them for clear, omnipresent navigation.
great choices of bad headlines, particularly the first, which makes it sound like cops were running around the highway grabbing fistfulls of cash.
good fix.
and nice use of ordered list. a step-by-step like the one you found is a natural for this type of presentation. a box and a shaded screen background and it would not be missed.
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